Samyang
Software
After Effects / Illustrator
Type
Logo Animation / Brand Motion
Focus
Rhythm / Shape Transition / Brand Energy
The concept is inspired by the idea of growth and variety in Samyang Foods. It starts with one ramen, which represents the first product of the brand. As the animation continues, the ramen expands into multiple circles, showing different types of ramen. This reflects how the brand has developed many products over time. As the forms begin to simplify and transform, the animation also suggests a shift from variety to innovation, connecting to the idea of turning a circle into a square, breaking limits and creating new possibilities.